Jim Armstrong with his Sonic Deli Band

Jim Armstrong: Monster Hunter

by Ken on September 2, 2013

jFresh_crosshairsToronto’s Jim Armstrong always has stood for the downtrodden. Now add social justice crusader to this troubador-songwriter’s arsenal of message music. His new single “Joe Fresh” takes dead aim at a Canadian retail giant and garment brand found among 340 bodies in the Bangladesh factory collapse this Spring.

Joe Fresh is one of five tracks on the Sonic Deli label’s newly released EP FIVE. One of Jim’s favorite venues to play in his hometown of Toronto is the Cadillac Lounge. Why? Maybe this tune will give you a clue…

Think your life is tough? Jim’s songwriting partner of 20 years, Andrea Poulis has seen Jim through unbelievable pain and hardship.

That ROCKS! Jim’s never before released song Sanctuary” is from episode # 9 of the CBC TV series, “MVP: The Secret Lives of Hockey Wives”

This ever happen to you? Life is sailing along, your next big break seems just around the bend and BAM! You get run down by a fork lift!!

Jim’s songwriting prowess is both prolific and uncanny. Listen closely to the very first words of just about every tune he writes. Like his 2012 single, “Cardboard Retreat” which Jim penned to help raise awareness of Veteran homelessness.

Club Indie pulled up a couch for 30 minutes with Jim and Andrea. Their production studio and business space, nestled in the collective creative energy of other artists, musicians and dancers in T.O.’s West end, has the coolest vibe. We’re envious.

Look for FIVE on CD Baby, iTunes

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